Simplicity is the key to health
The idea that more is always better is a misconception. Simplicity is the key to health. That is why we are called SMPL. Simple without the vowels.

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The idea that more is always better is a misconception. Simplicity is the key to health. That is why we are called SMPL. Simple without the vowels.

We have been saying it for a long time. At least 10 years. That we are living longer, but becoming less healthy. People always look at us with wide-eyed disbelief.
But what if we told you that the 22 Samenwerkende Gezondheidsfondsen (Collaborating Health Funds) are now making this very clear in a recently published manifesto?
"We may be living longer," the manifesto begins, "but the number of years we live with chronic conditions has increased alarmingly since 1980. While men lived to an average of only 70.3 years and women to 72.6 years in 1950, today men live to an average of 80.3 years and women to 83.3 years."
So what are we complaining about? Isn't everything going well? But if half of the Netherlands is on medication by the time they turn fifty, we don't think things are going well at all. This is partly why the healthcare system is becoming overloaded and more expensive. The number of people requiring treatment is rising, and there is a growing staff shortage. Society pays the costs without people actually getting better. The number of chronically ill people is also rising exponentially.
In short: a health crisis is unfolding in slow motion and it won't stop on its own.
We live in an age where everything is at our fingertips – superfoods, vitamins, supplements, more medication, more treatments (innovative! like 'New Dish Soap') – and yet we are missing something fundamental.
The idea that more is always better is a misconception.
The truth?
Simplicity is the key to true healing.
That is why we named our company SMPL.
Simple without the vowels. Just SMPL.
We once thought that stacking more treatments would be the solution.
But what we actually need is less.
Less clutter, less complexity, less synthetics.
True transformation begins when you return to the basics.
The essence.
Eat real food.
Drink pure water.
Spend less time indoors.
Sleep better.
It is easy to get swept up in the latest health trends or gadgets. What we ‘shiny object syndrome’ call.
Returning to the essence we have lost is simpler. Back to fulvic acid..
Because if the essence is no longer sufficiently present in the soil, it is no longer sufficiently present in the crops.
What is not in the crops is no longer in you.
Health starts with the fundamentals. It’s that simple.
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Everything you want to know about SMPL72, enrollment, and how it works. Still have questions? We've got the answers.
This varies from person to person and depends primarily on your starting point. Fulvic acid supports the absorption and bioavailability of the minerals you already get through your diet or supplements. The faster your body responds to that improved availability, the sooner you will notice a difference. People with low mineral levels or higher requirements often experience changes sooner than those who are already well-nourished. Some users notice more clarity or a calmer energy level within a few days, while for others, it happens more gradually over a period of weeks. In SMPL72, the fulvic acid is naturally bound to 72 different minerals and trace elements. The most important thing is consistency: fulvic acid doesn't act as a quick stimulant, but as a daily absorption mechanism that builds its effect step by step.
People often get some minerals from various sources, but usually not enough. Furthermore, they are often poorly absorbed by the digestive system. It is important to realize that most supplements are synthetic, and in the case of minerals, they are essentially just rock. These contain large molecules that your body can barely absorb, if at all. We have previously written a blog post about the ins and outs of supplementation; feel free to check out our blog section. You might already be taking magnesium or zinc, but keep in mind that you are only taking one or two of the 60 minerals your body needs every day. When you think in terms of a complementary approach, you cannot simply pick one mineral out of the entire spectrum.
Fulvic acid is not an energy booster, nor is it a substance that provides an immediate effect on fatigue or concentration. What it does is something more fundamental: it supports the way your body absorbs and utilizes minerals. And that very point—the utilization of minerals—plays a bigger role for many people than they realize. Fatigue, "brain fog," and concentration issues often have multiple causes, but in orthomolecular practice, it is frequently observed that mineral metabolism and electrolyte balance are significant factors. Minerals are necessary for processes such as: - signal transmission in the nervous system - energy production in the mitochondria - oxygen transport - fluid balance in and around the cell - enzyme activity involved in focus, alertness, and metabolism If those minerals are insufficiently available at the cellular level, the body cannot perform these processes efficiently. Fulvic acid cannot solve that on its own, but it makes minerals chemically smaller, more soluble, and more accessible to the body. As a result, the minerals you ingest through food or supplements can be better utilized where they are needed. Many users experience a more stable energy level, greater clarity, or fewer fluctuations throughout the day. Not because fulvic acid provides a direct stimulant, but because minerals are able to do their job better. This is a fundamentally different mechanism than that of caffeine, stimulants, or "energy boosters." It remains important to emphasize: fulvic acid is not a treatment for fatigue or concentration issues. It merely supports the biological foundation upon which energy, clarity, and nerve function operate. What an individual notices from it naturally also depends on diet, hydration, lifestyle, and individual needs.
Fulvic acid has a very mild, almost neutral taste. Most people barely notice it when they add a few drops to a glass of water. Some describe it as having a very light mineral flavor, but you usually only notice it if you are really paying attention. SMPL72 is pure fulvic acid with no additives, which keeps the taste soft, clean, and subtle. You don't need to worry about a bitter, sharp, or "muddy" taste, which is common in impure or thick humic products.Most users find that it simply tastes like water with a very faint hint of minerality. This makes it easy to use every day, even for children or people who are sensitive to strong flavors. It is best to take SMPL fulvic acid in a glass of chlorine-free water. Fruit juice is also an option, but avoid hot drinks. It is very easy to use.
Add 7-10 drops daily to a glass of (chlorine-free) water (fruit juice is also an option, but avoid hot drinks). For children: 1 drop per 10 kg of body weight. Feel free to increase the dose during illness or intense physical exertion. For maximum absorption: take 30 minutes before a meal. For an energetic start to the day: take in the morning on an empty stomach. For recovery: take immediately after sports or physical exertion. SMPL72 is a powerful detox, so be sure to drink plenty of water. If you are pregnant or taking medication, build up the dose gradually and monitor how your body reacts. When in doubt, consult your doctor or midwife.