for those who value clarity

We are Lidwien and Maarten. We believe health doesn't have to be complicated. That's why we're bringing it back to the essentials: the right nutrients in the purest form. With SMPL International, we are committed to one thing: making you feel fit and energetic without hassle.Our mission? Honest, clean and uncompromising. Because that's what your body deserves.

about lidwien and maarten

Health doesn’t start with quick fixes. It starts with a foundation.
With nutrition that makes sense.
With calm, simplicity, and the right building blocks.
We’re Maarten and Lidwien.
After years in international business, we chose focus:
a return to the essentials.
With backgrounds in communication, nutrition, design, and IT,
we’re building towards one clear goal:
making health pure and understandable. SMPL72 is the result of that mission.
Uncompromising quality, produced to the highest standards
(GMP-certified and audited by the Natural Products Association).
Our philosophy is simple:
Nature knows what it’s doing. We let it speak.
We’ve lived and worked together for over 25 years.
Published two books. Raised two children.
And we keep building — towards a healthier world, without the noise.

Get to Know Us Better get in touch

Close up foto van Lidwien in het park die flesje SMPL72 in de hand houdt

Zwart-wit close-up foto van Maarten achter de microfoon.

We saw how things could be better. So we did it ourselves

SMPL: because it had to be better

What if eating healthy isn't really healthy anymore?We worked with a major American supplement company for a few years and, with a team of hundreds of people, had a turnover of millions. But we knew: this could be better.Because natural is the norm.Because nature is ingeniously designed.Because genetically modified or “re-engineered” foods are the beginning of the end.Because we don't want a piece of lab meat on our plates.Because we don't want 'vegan' honey that doesn't involve anything, but we do want a lot of artificial sugars.Because we don't want cultured chocolate made from plant cells from a bioreactor full of plant hormones — where in California (where else?) millions of dollars are already being pumped in.Because people need to be well fed.With nutrients that nature has been taking good care of for millions of years.We believe in the power of nature to keep your body healthy.Because after all, health is the most important thing you have.And because nature was created ingeniously.That's why.Even though we weren't 40 anymore. And not even 50 more.

3D rendering van een flesje SMPL72 tegen een blauwe achtergrond.

Cassettebandje waarvan de geluidsband helemaal van de spoelen in een wirwar is afgewikkeld.

Health doesn't have to be complicated

why SIMPLE makes a difference

Health has become confusing. Everyone shouts something different. What is really right? If no one knows anymore, it's wise to go back to basics.SMPL stands for simple. Simple without vowels. Because health doesn't have to be complicated.Back to simplicity. To the genius of nature. Because that's where the basis lies: minerals. The building blocks of life.We live in a world of symptom management. Stick patches instead of addressing causes. But for every problem you solve this way, two new ones come in return.With SMPL, we provide an alternative.Simple, thoughtful and extremely effective.Because without health, you can't do much.

Learn how minerals make a difference — at the cellular level

Your Ultimate FULVIC ACID Guide

Want to know more about fulvic acid? In our book “Geniaal Gezondheidsgoud”' we dive deeper into the power of fulvic acid and what it can mean for your well-being.We've kept it as simple as possible, so you'll quickly understand how this extraordinary, natural treasure can help you become your best self.Download it for free below and start your journey to radiant health.🎧 Prefer to listen? Then join the Online Mineral Journey and discover step by step how minerals make a difference.

Download now

Share health
Earn more

Earn with SMPL by doing what you already love: sharing health. As an SMPL Affiliate, you earn commissions on every order placed via your unique link.
‍✅ Every time a customer buys through you, you receive a commission
.✅ Will that customer keep ordering again within one year? Then that will remain your customer — as long as your contact is good.The more customers you refer, the higher your earnings.
‍Payout every month from €100.Why use it yourself?We believe you can only recommend what you stand behind. That's why we ask you to have at least one subscription (autoship) to SMPL72. That is not an obligation, but a smart move. Because by experiencing for yourself, you can better advise your customers — and your success will grow naturally.Sounds good? Join us and share what helps you with others.

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SMPL grows

At SMPL, we believe that our success is supported by the community. That's why we offered the opportunity to become co-owner of SMPL International Coöperatief U.A.That opportunity is now over — and that's good news! 💫Thanks to our fantastic group of investors, our mission is assured. Together with our co-owners, we are building a future where health is simple again — just the way nature intended.Will there be another investment opportunity in the future? Maybe!Want to stay up to date? Then sign up for our newsletter. So you'll be the first to hear about it when a new opportunity presents itself.In the meantime, do you still want to contribute?You can still support SMPL as a customer, ambassador, or affiliate. Your involvement makes the difference.Together, we are making SMPL a movement that is bigger than ourselves. How fantastic is that?

I'm participating in your mission and investing!

Portret van Lidwien & Maarten van bovenaf genomen.

If your body recognizes it,
it works

Experience the power of simplicity